Consumers have fallen in love with gift cards, and as a small business you can reap the benefits of one of the retail industry’s most favorable trends. A recent survey showed that 139 million people—64 percent of the U.S. population—purchased or received a gift card in the past year. And, if you need more great news, more than half of those surveyed said they spent more than the initial value of the card they received.
In the past, gift card programs have been used primarily by large retailers, not any more. Most merchants who have implemented gift card programs report an increase in their sales. A popular trend among merchants now is to use gift cards to issue store credits or refunds. This method is a great way to increase transactions while increasing customer loyalty. |

View Gift Card Samples 1 (PDF)

View Gift Card Samples 2 (PDF) |