Beautiful things can come in small packages. If you run a small business, you can still enjoy big success, especially with today’s tools and technologies. Today’s tech is more affordable than ever before, and some of it is specifically geared toward small businesses, allowing you to get more done with a smaller budget and staff.

Our picks for the essential technology tools for small businesses include the following.

1. A POS System

Point of sale technology does a lot more than just replace the old system of cash registers and log books. Today, a POS system is one of the most important and frequently integrated tools small businesses can have. POS systems allow you to track sales, process payment, place orders and more.

Best of all, today’s systems are portable. Whether you have a pop-up shop, own a mobile business or want to branch out at local events, you can sell your products and services on the go.

2. Social Media Tools

One of the easiest ways to start growing your small business using tech is to make sure you get the word out about your incredible new company. Engaging your customers on social media is one of the most effective ways to draw the right audience to you.

Social media tools include major social media platforms but also tools that allow you to create content, schedule it and track analytics. With the right POS system, you can gather sales information and predict future customer data, which means you can make your marketing strategy even more effective.

3. Project Management Tools

There are always a million things to do when you run a business and don’t want to let anything slip through the cracks. When it’s just you and a small team, use a project management tool or time management system to capture and check off all tasks, share documents with your team and keep paperwork in order. You can integrate with your POS system to ensure you’re reminded of tasks and able to keep perfect financial records.

4. Payment Processing Tools

It’s hard to run a business as cash only when most people want to pay with plastic. Having the terminals to accept credit cards securely is a must in just about every industry. Fortunately, you can integrate your POS system with the credit card processing services your processor uses.

5. Customer Relationship Management (CRM)

One of the favorite tech tools for small businesses is CRM, which will let you keep track of leads, orders and more. This system can be integrated with your POS, so you can set up loyalty and marketing programs to entice your best customers. You can even use CRM to ensure you always address customers by name and can answer their questions when they call.

If you need reliable and secure POS technology that can grow with your business, contact Velocity Merchant Services for a free discussion about your needs and about our customizable POS technology. Our team can arrange for you to meet a Clover® specialist from VMS to help you run your new POS system effectively.

Have questions?  Talk to one of our Small Business Specialists.

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