• Skip to main content
  • Skip to footer
logo
  • Processing Solutions
    • POS
    • In-Store
    • Mobile
    • Online
    • All Payment Services
  • Business Solutions
    • Grocery
    • Restaurants
      • Full Service Restaurants
      • Quick Serve Restaurants
      • Food Trucks
    • Retail
      • Smoke Shops
    • Salons & Spas
      • Health & Wellness
    • Automotive
    • Professional Services
  • More Tools
    • Capital
    • Business Credit Card
    • Payroll
    • Marketing
    • Loyalty
    • Inventory
    • Team Management
    • Gift cards
    • Cash discounts
    • Dashboard
    • Websites
    • Scan Data – Velocity ProPak
    • QR Codes
    • All Tools
  • Resources
    • FAQs
    • App Marketplace
    • Client Support
    • EBT Update
    • YouTube Videos
  • Blog
  • About Us
    • About Us
    • Affiliate Program
    • Careers
    • Update my TIN
    • Order Supplies
Client Login Contact Us Free Custom Quote

What To Know About Scan Data Loyalty Programs

March 20, 2021

 

A scan data loyalty program can boost sales at your business and retain customers for years.

Loyalty programs reward your clients for sticking to your business. If you obtain a point-of-sale terminal, you can easily set up a loyalty program in a single day.

Read below to find out 5 benefits of creating a scan data loyalty program and even how to get a free digital payment terminal for your business!

 

What is a Scan Data Loyalty Program?

A scan data loyalty program rewards your clients for purchases at your store.

It works with a point-of-sale terminal (POS system, a digital cash register integrated with a payment system), which gives discounts/store credit to certain products as they are scanned by your vendor.

That means you can register certain products at your store with a discount, or even integrate the POS system with a gift card to award customers with store credit.

Scan data loyalty programs are easy to set up: all you need to do is determine the amount of store credit given to clients per amount spent in your store.

Or, you can select products that will give discounts to clients. For example, if you want to encourage clients to buy 3 drinks instead of just 1, offer a good discount that will make the triple purchase worth it.

Giving out store credit and discounts can seem like “lost money”, but we can guarantee that it pays off when you gain more loyal clients at your store!

 

What are the benefits of creating a scan data loyalty program?

There are many benefits when you reward customers. After all, a rewarded customer is probably going to like your store more than competitors’.

And that brings many benefits to your business including bigger profits since loyalty program customers usually spend 18% more than regular customers.

 

#1 Customer retention

It’s easier to retain customers than to gain new ones. Gaining new customers involves a lot of costs: advertising and marketing being the biggest.

So, it’s better to retain customers and make them loyal with a solid rewards/discount program — if you offer good value for your clients, they’ll stay.

Let’s say you own a convenience store. If you award store credit for purchases of drinks and snacks, you’ll probably retain those customers: after all, they’ll be able to use their store credit later on to claim some free goodies.

And while it might seem like you lose money with goodies bought via store credit, the retention of that customer pays off.

Usually, customers will make an effort to make the most of any loyalty programs they join and will prefer to shop at your business whenever possible.

 

#2 Customer referrals

Word of mouth is the best free marketing out there.

And companies that offer good discounts and rewards are referred more than regular stores to friends and family.

So, if you want to increase your customer base without additional spending on advertising, you can do so with a scan data loyalty program.

People will tell others of the discounts you offer or the store credit for purchases. And that means more clients lining up to your business!

To make this strategy more effective, your vendors should always mention the benefits of the loyalty programs to your customers and make sure they understand how much money they can save.

 

#3 Customer reviews

Loyal customers are the ones who make good reviews.

Regular customers usually don’t even bother making the effort of posting a review online.

And unsatisfied customers will make bad reviews just to tarnish your reputation.

So, your main goal should be to get as many good reviews as possible. And a scan data loyalty program is the best way to get customers on board and happy to write a positive review on your business.

One tip is for you to offer a freebie in return for a customer review. But don’t offer this freebie to any customer, only to those who have shopped at your business for a while.

Many loyal clients will be happy to write up a review in return for a free drink or snack.

 

#4 Increase average sales per customer

Loyalty programs increase the purchases made by customers thanks to the incentive from discounts or store credit.

In other words, customers will add items to their shopping cart if it means a reward on their next purchase.

If buying 3 drinks gets a reward, chances are regular customers who would just get 2 drinks will now add a third to their basket.

And that means you make extra money from the same client base.

 

#5 Sell items that are piling up on shelves

If some items are piling up in your store and aren’t having any luck with the customers, offer your clients a big discount or plenty of store credit for them.

Chances are some clients will look at the product as a bargain and then you’ve rid yourself of some deadweight stock.

This strategy not only helps you empty your shelves but also builds up loyalty with customers.

They’ll perceive value on the purchase and come back more frequently to see if you put a big discount on a product.

 

Install a POS system and start a sales data loyalty program now!

Install a digital POS station at your store and get your sales data loyalty program running in no time!

A POS terminal usually accepts cash, credit/debit cards, gift cards, and contactless payments (Apple Pay, Google Pay, and Samsung Pay).

This terminal by Clover can also be tracked by your smartphone, so you can keep an eye on sales while you’re away and a vendor is at the till.

You can even change pricing or store credit rewards from the comfort of your home!

With a high-end touch screen, you can make payments easier for your clients and your company now with a digital terminal!

Clover also works as an employee management system, since you can use it for your staff to clock-in their working hours.

Get your free Clover point-of-sale terminal now!

Categories: customer loyalty

Payment Solutions

  • Terminals / In-person
  • POS
  • Websites

Business Solutions

  • Grocery
  • Restaurants
  • Full Service Restaurants
  • Quick Serve Restaurants
  • Salons & Spas
  • Retail
  • Health & Wellness
  • Professional Services

More Tools

  • Capital
  • Cash discounts
  • Payroll
  • Marketing
  • Loyalty
  • Inventory
  • Team Management
  • Gift cards

Resources

  • FAQs
  • EBT Update
  • Client Support
  • YouTube Videos

About Us

  • About Us
  • Affiliate Program
  • Join Our Team

Velocity Merchant Services

3051 Oak Grove Rd. 2nd Floor
Downers Grove, IL 60515
Phone: 888-902-6227
Fax: 888-902-6229
info@getvms.com

Velocity Merchant Services (VMS) is a registered ISO of Deutsche Bank Trust Company Americas. The Clover® trademark and logo are owned by Clover® Network, Inc., a First Data company. EMV® is a registered trademark in the U.S. and in other countries, owned by EMVCo, LLC. Apple Pay®, Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners.

Copyright © 2023, All rights reserved, Velocity Merchant Services Privacy Policy|Terms of Use

This website uses cookies to improve your experience. Accept Reject
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Disclaimer

By providing your contact information, you consent to receiving calls and/or text (“SMS”) messages from us including those made by use of an automatic telephone dialing system (“ATDS”) about our relevant content, products and services. Standard messaging & data rates apply.

Clover Station 2.0 Point-of-Sale

This all-in-one POS solution includes everything you need to streamline your business. 

More counter room thanks to a space-saving design: The 14-inch, HD display and screen swivel feature keep customer engagement clean and simple.

Faster apps and business: Let the 8-core, state-of-the-art Qualcomm® Snapdragon™ processor and 4GB memory handle the toughest tasks.

Modern payment technology: Accept mag stripe cards, EMV chips, contactless payments and more.

A versatile app market: Use Clover’s robust apps to give your business endless possibilities.