• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
logo
  • Processing Solutions
    • POS
    • In-Store
    • Mobile
    • Online
    • All Payment Services
  • Business Solutions
    • Grocery
    • Restaurants
      • Full Service Restaurants
      • Quick Serve Restaurants
      • Food Trucks
    • Retail
      • Smoke Shops
    • Salons & Spas
      • Health & Wellness
    • Automotive
    • Professional Services
  • More Tools
    • Capital
    • Business Credit Card
    • Payroll
    • Marketing
    • Loyalty
    • Inventory
    • Team Management
    • Gift cards
    • Cash discounts
    • Dashboard
    • Websites
    • Scan Data – Velocity ProPak
    • QR Codes
    • All Tools
  • Resources
    • FAQs
    • App Marketplace
    • Client Support
    • EBT Update
    • YouTube Videos
  • Blog
  • About Us
    • About Us
    • Affiliate Program
    • Careers
    • Update my TIN
    • Order Supplies
Client Login Contact Us Free Custom Quote

Self-branding; How To Look Your Best

September 21, 2016

Recent studies suggest that some 60% of employers search social media before making hiring decisions; and this is likely to be true of colleges and potential clients as well.  So it’s only common sense to make sure that your profiles and posts cast you in a positive light, and can give no offense.

That said, whether you’re employed, a freelancer, or a business owner, there are also great potential benefits in using social media to promote yourself as a brand.

You may be looking for new employment, a promotion from your current role, to attract more clients or expand your business; but effective personal branding can help with each of these objectives.

With the correct use of social media platforms you can:-

  • access leaders and influencers in your field
  • showcase your specific skills and expertise
  • win new clients
  • gain credibility as an authority in your field

Of course there are now many social media platforms, but for the purpose of personal branding and networking, Facebook, Twitter, Linkedin and Google+ are probably the most effective.

social-media.jpg

Your personal brand is not the same as you, so it’s a good idea to set up social media accounts specifically aimed at building your brand and avoid posting highly personal or family material.  Instead post and tweet information relevant to a highly specific topic on which you want to become recognized as an authority. 

To successfully build any brand, consistency is crucial.  So use the same name – preferably your real name – on all social media channels, as well as a good quality photo; and ensure that all your social media profiles are connected.

For best results, make your profiles as detailed as possible.  List any relevant professional accomplishments, but also include hobbies, sporting achievements and other interests. 

A consistent tone of voice is crucial to establishing your credibility, but it’s also important to be consistent in your actions.  Fresh relevant content posted daily will quickly build your authority and accessibility.  By contrast, a neglected Facebook page or infrequent tweets will convey an impression of indifference, and your posts will soon come to be seen as irrelevant and outdated.

Regular posting doesn’t have to be as time consuming as it might seem.  Tools such as Sprout and Buffer can help you schedule your posts and can greatly reduce your workload.

But it’s not enough just to post great quality content.

You also need to build a relationship with visitors to your platforms, for example your Twitter followers, fans of your Facebook page and Linkedin connections. 

davis-social-media-for-teachers-tips-01.png

So become a network hub.  Reply to messages, follow those who follow you on Twitter and don’t be afraid to contact people directly – however eminent or well-known they are in your niche.  Ask questions, offer your services and give advice when you can.

Above all, keep demonstrating how you can add value to the lives and businesses of potential employers, clients and customers and you will quickly develop a very effective personal brand.   

Categories: Uncategorized

Primary Sidebar

Payment Solutions

  • Terminals / In-person
  • POS
  • Websites

Business Solutions

  • Grocery
  • Restaurants
  • Full Service Restaurants
  • Quick Serve Restaurants
  • Salons & Spas
  • Retail
  • Health & Wellness
  • Professional Services

More Tools

  • Capital
  • Cash discounts
  • Payroll
  • Marketing
  • Loyalty
  • Inventory
  • Team Management
  • Gift cards

Resources

  • FAQs
  • EBT Update
  • Client Support
  • YouTube Videos

About Us

  • About Us
  • Affiliate Program
  • Join Our Team

Velocity Merchant Services

3051 Oak Grove Rd. 2nd Floor
Downers Grove, IL 60515
Phone: 888-902-6227
Fax: 888-902-6229
info@getvms.com

Velocity Merchant Services (VMS) is a registered ISO of Deutsche Bank Trust Company Americas. The Clover® trademark and logo are owned by Clover® Network, Inc., a First Data company. EMV® is a registered trademark in the U.S. and in other countries, owned by EMVCo, LLC. Apple Pay®, Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners.

Copyright © 2023, All rights reserved, Velocity Merchant Services Privacy Policy|Terms of Use

This website uses cookies to improve your experience. Accept Reject
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT