Privacy Policy

Effective Date: March 19, 2026

Merchant Services Midwest, Inc. d/b/a Velocity Merchant Services (“VMS,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.getvms.com).

1. Information We Collect

We may collect the following categories of information:

a. Information You Provide Voluntarily

Name, email address, phone number, and business information
Any information you submit through contact forms, inquiries, or subscriptions

b. Automatically Collected Information

IP address
Browser type and device information
Pages visited, time spent on site, and referring URLs
Approximate geographic location

c. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:

Operate and improve our website
Understand user behavior
Deliver relevant advertising (including retargeting)

You can control cookies through your browser settings. Some features of the site may not function properly if cookies are disabled.

2. How We Use Your Information

We may use your information to:

Respond to inquiries and provide requested services
Improve website functionality and user experience
Send administrative communications
Send marketing communications (where permitted by law)
Deliver targeted advertising and measure its effectiveness
Prevent fraud and enhance security

3. How We Share Information

We may share your information with:

Service providers that help operate our business (e.g., hosting, analytics, marketing)
Advertising partners for marketing and retargeting purposes
Legal authorities when required by law or to protect our rights

We do not sell personal information for monetary compensation, but we may share data with advertising partners in ways that may be considered “sharing” under certain laws.

4. Your Privacy Rights

Depending on your location, you may have the right to:

Request access to the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications
Opt out of the “sale” or “sharing” of personal data (as defined by applicable law)

To exercise your rights, contact us at: CustomerCare@getvms.com

5. Data Retention

We retain personal information only as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal obligations
Resolve disputes and enforce agreement

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

Secure servers and restricted access
Encryption of sensitive data during transmission

However, no method of transmission over the Internet is 100% secure.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

8. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: CustomerCare@getvms.com
Mail:
Velocity Merchant Services
3051 Oak Grove Rd
Downers Grove, IL 60515

Phone: 888-902-6227