It’s easy to start a loyalty program with VMS. You can activate the Rewards app through your Clover POS to set up points-based or item-based loyalty offers. Many features are free and can be customized to fit your business. Whether you want to reward frequent visitors or encourage larger purchases, you can launch a loyalty programs in just a few clicks.

A customer loyalty program rewards repeat business and encourages customers to keep coming back. With Clover, loyalty is part of a full customer engagement strategy that includes:
Customers – Automatically collect customer data at checkout, including contact info, transaction history, and preferences.
Feedback – Get private, real-time insights directly from your customers so you can resolve issues before they reach public review sites.
Promos – Send targeted offers via email, text, or social media to bring customers back. Track redemptions to measure impact and ROI.
Rewards – Launch a custom loyalty program in minutes—no extra cost, no hassle. Clover tracks everything for you and helps increase customer lifetime value.
Whether you want to build relationships, boost repeat visits, or increase revenue, a loyalty program with Clover makes it easy.

Yes! When a customer earns a reward, they’re automatically notified through the Clover mobile app and can redeem it at checkout. As the business owner, you can easily view and manage reward balances right from your Clover device—no extra steps or software needed.

Absolutely. When designed and executed effectively, a customer loyalty program can significantly boost retention and brand loyalty. Customers enrolled in loyalty programs:
Spend up to 60% more per transaction
Purchase 90% more often
Are 5x more likely to choose your business over a competitor
Loyalty programs turn occasional buyers into loyal fans—driving repeat business, increasing lifetime value, and strengthening your brand.

A loyalty program helps drive repeat business and build stronger customer relationships. Key benefits include:
Increased customer retention – Keep customers coming back more often
Stronger brand loyalty – Turn occasional buyers into loyal fans
Boosted word-of-mouth – Satisfied, rewarded customers are more likely to refer others
Promotional reach – Easily share updates, products, or services with your existing customer base
Higher revenue – Loyalty members typically spend more and buy more often
Valuable customer insights – Track behavior, preferences, and feedback to improve your business
Customer engagement – Customers engaged in loyalty programs shop 90% more often and spend 67% more per visit compared to new shoppers.

Customers earn points automatically based on their purchase amount or specific qualifying items you choose. You can customize your rewards to match your business goals—whether it’s a free item, discount, or exclusive perk.
Enrollment is easy: customers can join your program right at the counter or through the Clover mobile app. You can even include a friendly reminder on each receipt. Once enrolled, customers are notified when they’ve earned a reward and can redeem it instantly at checkout.
Create multiple offers to reach more customers and keep them coming back.

No physical card is needed. Customers can manage their loyalty account through the free Clover mobile app, or you can easily look up their account by phone number at the point of sale. It’s fast, convenient, and hassle-free for both you and your customers.

The Promos and Rewards apps are completely free with your Clover POS system—no extra fees to get started. If you want to unlock even more advanced customer engagement tools, additional features are available at an affordable cost. You can start simple and scale up as your business grows.

Not at all. New customers can start earning perks just by giving their first name at checkout—no forms, no delays. For an even faster experience, customers can use the free Clover mobile app, which offers features like order ahead and autopay. The Clover mobile app is free on the App Store and Google Play.