Join our new Cash Discount Program and eliminate your credit card processing fees forever!

We have leveraged technology to help small business owners eliminate their credit card processing fees forever.  Talk to a Small Business Specialist today to find out how to receive free equipment when joining our cash discount program.

How does it work?

How does it work?

Bye-bye Fees

With our software, all the processing fees will be incorporated into the sale and a small service fee is passed on to the card holder.

Cash is King

Even better, your customers are rewarded for paying in cash with a 3.99% discount!

A Bigger Slice

You, the business owner, get 100% of the sale and at the end of the month, your processing fees will be ZERO!

Signs of the Times!

Point-of-purchase pricing and discount signage clearly spell out the process to customers

Bye-bye Fees

With our software, all the processing fees will be incorporated into the sale and a small service fee is passed on to the card holder.

Cash is King

Even better, your customers are rewarded for paying in cash with a 3.99% discount!

A Bigger Slice

You, the business owner, get 100% of the sale and at the end of the month, your processing fees will be ZERO!

Signs of the Times!

Point-of-purchase pricing and discount signage clearly spell out the process to customers

Talke to a Cash Discount Specialist today to start saving.

Cash Discount Equipment Options

Dejavoo Z8 & Z3 Pin Pad

 – Our easiest solution…ready to go out of the box and preprogramed for our cash discount program.

 – The new updated 2.4″ color LCD makes running sales quicker than ever.

 – Get rid of the clutter and connect via WiFi

Clover Mini

– Mini is small enough to fit into any space, but packs plenty of POS power to run your full house, front to back.

– Mini can be as minimal or full-featured as you want it to be. And it will always grow and scale with your business.

– Swipe, dip, tap, or take cash—accept all the ways your customers like to pay. And get the funds in your bank account as fast as the next business day.

– Monitor your sales, refunds, and best-selling items from any computer or mobile device.

Clover Flex

 – Let your customers pay how they want to pay. Swipe, dip, or tap. Credit or debit. NFC payments including Apple Pay, Google Pay, WeChat Pay, Alipay and more. Now twice as fast.

 – Why wait when you can get your money in a few minutes, not days. Flex comes ready for Rapid Deposit.

 – The most complete, fully mobile setup in the Clover ecosystem. Flex is a full-fledged POS, terminal, and business management system. All in the palm of your hand.

 – Protect your business and customer information with end-to-end encryption and data tokenization, integrated EMV chip sensors, and fingerprint logins.

Clover Station

 – The 14“ high-definition makes your work fast and easy, from inventory and employee management to payments and reporting.

 – Clover Station packs plenty of processing power to help you run your business faster: update inventory, manage your staff, take orders, and pull reports. Now with an even faster CPU and more RAM.

 – Create custom orders quickly and accurately. Adjust a menu item, add or remove optional ingredients and modifiers, and automatically update the order total.

 – Station gives you fingerprint login for enhanced employee security and end-to-end encryption of every transaction to help protect your data yours as well as your customers’.

Velocity Propack

 – The ultimate solution for all grocery and convenience stores.

 – Pre-populated bar codes and distributors makes setup simple and easy

 – No integrated with the Scan Data program you can receive rebates for every carton of cigarettes you sell while offering 2 pack discounts like the big stores.

 – Save time running your business with automated inventory ordering.  

Dejavoo Z8 & Z3 Pin Pad

  •  Our easiest solution…ready to go out of the box and preprogramed for our cash discount program.
  • The new updated 2.4″ color LCD makes running sales quicker than ever.
  • Get rid of the clutter and connect via WiFi

Clover Flex

  • Let your customers pay how they want to pay. Swipe, dip, or tap. Credit or debit. NFC payments including Apple Pay, Google Pay, WeChat Pay, Alipay and more. Now twice as fast.
  • Why wait when you can get your money in a few minutes, not days. Flex comes ready for Rapid Deposit.
  • The most complete, fully mobile setup in the Clover ecosystem. Flex is a full-fledged POS, terminal, and business management system. All in the palm of your hand.
  • Protect your business and customer information with end-to-end encryption and data tokenization, integrated EMV chip sensors, and fingerprint logins.

Velocity Propack

  • The ultimate solution for all grocery and convenience stores.
  • Pre-populated bar codes and distributors makes setup simple and easy
  • No integrated with the Scan Data program you can receive rebates for every carton of cigarettes you sell while offering 2 pack discounts like the big stores.
  • Save time running your business with automated inventory ordering.  

Clover Mini

 

  • Mini is small enough to fit into any space, but packs plenty of POS power to run your full house, front to back.
  • Mini can be as minimal or full-featured as you want it to be. And it will always grow and scale with your business.
  • Swipe, dip, tap, or take cash—accept all the ways your customers like to pay. And get the funds in your bank account as fast as the next business day.
  • Monitor your sales, refunds, and best-selling items from any computer or mobile device.

Clover Station

  • The 14 high-definition makes your work fast and easy, from inventory and employee management to payments and reporting.
  • Clover Station packs plenty of processing power to help you run your business faster: update inventory, manage your staff, take orders, and pull reports. Now with an even faster CPU and more RAM.
  • Create custom orders quickly and accurately. Adjust a menu item, add or remove optional ingredients and modifiers, and automatically update the order total.
  • Station gives you fingerprint login for enhanced employee security and end-to-end encryption of every transaction to help protect your data—yours as well as your customers’.

Hear what are customers have to say…

I was totally skeptical if this was real or not.  When I received my first statement I couldn’t believe it everything I was told was true.  The money that was saved was much needed to reinvest into my business.  Thanks VMS.

Michael H

Owner, Lucky Wok

During these uncertain times the money that I saved using your cash discount program has helped me sleep at night.  The extra $1000/month is a game changer for me and my business.

Sam B.

Partner, One Stop Mini Mart

FINALLY!  I have switched credit card processors so many times expecting different results but that never happened until I switched to VMS.  This program is the real deal and I will never switch away from this program.

Adrian P.

Owner, Brothers Auto Repair

Frequently Asked Questions

Is the Cash Discount Program suitable for all businesses?

Yes our cash discount program is suitable for all businesses, however some are more suitable than others.  Talk to a specialist to see how how well of a fit the cash discount program is for your business.

Why Should I implement the Cash Discount Program?

Our cash discount program can help businesses that are impacted by high processing costs save money by virtually eliminating their monthly card processing fees. 

I thought it’s illegal to charge a fee if someone uses a credit card?

There has always been a stipulation in the Visa and Mastercard regulations that allow for a discount when paying with cash. While this may seem like an issue of semantics, it’s simply adhering to the wording of the Visa and Mastercard regulations that allow the cash discount program to be implemented.

Here is the verbiage specific to both Visa and Mastercard Rules and Regulations:

From Mastercard Rules – 15 November 2016
5.11.2 Charges to Cardholders – A Merchant must not directly or indirectly require any Cardholder to pay a surcharge or any part of any Merchant discount or any contemporaneous finance charge in connection with a Transaction. A Merchant may provide a discount to its customers for cash payments. A Merchant is permitted to charge a fee (such as a bona fide commission, postage, expedited service or convenience fees, and the like) if the fee is imposed on all like transactions regardless of the form of payment used, or as the Corporation has expressly permitted in writing.

From Visa Core Rules and Visa Product and Service Rules – 22 April 2017
1.5.4.14 Discount Offer – US Region and US Territories In the US Region and a US Territory, a Merchant may request or encourage a Cardholder to use a means of payment other than a Visa Card or a Visa Card of a different product type (e.g., Visa Classic Card, Visa Traditional Rewards Card, Visa Signature Card) than the Visa Card the consumer initially presents. Except where prohibited by applicable laws or regulations, the Merchant may do so by methods that include, but are not limited to: Offering the consumer an immediate discount from the Merchant’s list, stated, or standard price, a rebate, a free or discounted product or service, or any other incentive or benefit if the consumer, who initially presents a Visa Card, uses instead another general purpose payment card or another means of payment.

Can I implement the program myself?

When a fee is incorrectly applied to a transaction, any additional fee charged to those consumers using a credit card is labeled a Surcharge and that is expressly forbidden by Visa, Mastercard, and the processing provider without taking very specific steps (see previous question). The way around this process is to allow us to automate a Cash Discount Program for you which is different than the Surcharge. We will automate your equipment so that the 3.99% Service Fee is automatically added for those customers using any method of payment other than cash (essentially credit cards), but those who pay with cash receive a discount.

By utilizing the Velocity Merchant Services cash discount pgoram, we establish proper pricing for you to ensure you stay within all stated guidelines.

What if I don’t like the Cash Discount Program after a few days, weeks, or months?

If for any reason you wish to discontinue the Velocity Merchants Services cash discount program, we will immediately change you back to traditional interchange pricing.

Will the Cash Discount Program totally eliminate my monthly card processing fees?

Most merchants will see some small fees on their bill as it’s hard to get every transaction to zero out completely,  based on all the variances in the interchange billing structure. That said, we typically see the monthly fees drop down below $20 per month.

Is it legal to offer a Cash Discount?

The Dodd-Frank law prohibits a payment card network such as Visa or Mastercard from inhibiting the ability of anyone to provide a discount for payment by cash, checks, debit cards, or credit cards. Hence, as stated by the Federal Trade Commission in May of 2011, cash discount is legal.  Gas stations have been doing it for years: charging higher prices for paying for gas with a credit card vs. cash.

What should I do to make sure I’m using this program correctly in my business?

To correctly implement a Cash Discount program, you don’t need to change any of your prices. We will provide signage which you can post that states that all transactions now carry a 3.99% customer service charge. The proprietary technology is provided by Velocity Merchant Services.  Any consumer who pays with cash will have this fee waived. Your posted prices are your cash prices. Consumers who pay with a method other than cash will see a 3.99% cash discount fee listed on their receipt at the register, which we have programmed into your terminal.

Is this the same thing as a Surcharge? Isn’t that only allowed in certain states?

No, it’s not. Although it seems similar, it is actually very different, particularly in the eyes of Visa and MasterCard. Surcharging is allowed in all but 10 states (California, Colorado, Connecticut, Florida, Kansas, Maine, Massachusetts, New York, Oklahoma and Texas, plus the U.S. territory of Puerto Rico).

The Surcharge carries with it several stipulations:

  • Only credit cards may be surcharged – not debit cards

  • Signage must be posted for at least 30 days prior to implementing a surcharge alerting your clientele

  • There is a 4% maximum that can be imposed

  • Surcharging is only allowed in states where the program has not been excluded

There are no limitations with tour cash discount program as you are not implementing an additional fee for accepting a credit card, you are providing a discount for those who pay with cash. This is a clear distinction, and one that Visa, Mastercard, and the courts have agreed upon.

Won’t my customers be upset by this fee and want to go elsewhere?

In fact, surveys have shown that over 80% of respondents stated they wouldn’t think twice about paying a 3.99% Service Fee (only $1.00 on a $25.00 transaction) for the convenience of using their credit card rather than carrying cash. And we all know that fewer and fewer of us are carrying cash these days…and everyone loves the rewards associated with their credit cards.

Why does Velocity Merchant Services offer the Cash Discount Program?

VMS was formed with the intention of acting in the best interest of our merchants, and the  Cash Discount Program creates a path to save our clients a significant amount of money each and every month.  The monthly/annual savings fall right to the bottom line.  

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