GenZ

</div > By: Selena Ayub What Gen Z Wants from Your Small Business (and How to Give it to Them) Born between 1997 and 2012, Gen Z has officially arrived—and they’re not just scrolling TikTok anymore. They’re shopping, dining, working, starting businesses, and shaping entire industries. As of 2026, they make up over 40% of … Read more

  by Jackie Navarrete In recent years, Generation Z—those born between 1997 and 2012—has emerged as a significant consumer force, reshaping market dynamics across various industries. As digital natives, Gen Z’s shopping behaviors and payment preferences are distinct, presenting both challenges and opportunities for businesses. Understanding what they expect at checkout is crucial for companies … Read more

  by Jackie Navarrete Gen Z is shaping the landscape and redefining consumer behavior. How will you adapt? In 2025, a significant shift is occurring in the marketplace, and it’s being led by none other than Generation Z. Born between 1997 and 2012, Gen Z has grown up in an entirely digital world. They’re tech-savvy, … Read more