by Grace Barone
Scan Data Tobacco
Tobacco, the most lucrative and stringently regulated product, is crucial to boosting sales and profitability at convenience stores across the nation. In addition, the government keeps putting out legislative initiatives to raise the tax on cigarette goods. That's why scan data tobacco should be something every convenience store looks into.
In order to preserve cigarette sales, the largest tobacco corporations like Philip Morris and RJ Reynolds and are collaborating with merchants to offer incentives for buying and to take advantage of customer loyalty. Vendors of tobacco products specifically want scan data information to better understand their customers. Tobacco scan data incentive programs have been developed as a result, and by assisting these vendors by submitting your scanned data, you can profit by monetizing this data from your store.
Most people know smoking isn't the healthiest thing for you. The reality of the situation is that tobacco products aren't going away anytime soon. With e-cigarettes' and vapes gaining popularity on top of traditional tobacco products, being able to monetize off a heavily sought out product can increase revenue greatly.
What is a Scan Data Loyalty Program?
A scan data loyalty program rewards your clients for purchases at your store.
It works with a point-of-sale terminal (POS system, a digital cash register integrated with a payment system), which gives discounts/store credit to certain products as they are scanned by your vendor.
That means you can register certain products at your store with a discount, or even integrate the POS system with a gift card to award customers with store credit.
Scan data loyalty programs are easy to set up: all you need to do is determine the amount of store credit given to clients per amount spent in your store.
Or, you can select products that will give discounts to clients. For example, if you want to encourage clients to buy 3 drinks instead of just 1, offer a good discount that will make the triple purchase worth it.
Giving out store credit and discounts can seem like “lost money”, but we can guarantee that it pays off when you gain more loyal clients at your store!
What are the benefits of creating a scan data program?
There are many benefits when you reward customers. After all, a rewarded customer is probably going to like your store more than competitors’.
And that brings many benefits to your business including bigger profits since loyalty program customers usually spend 18% more than regular customers.
The POS system at your store collects scan data—which can be measured and compiled into reports—when an item is scanned at the register. These reports can be used to analyze client spending patterns and behavior over the course of a month or over a particular holiday in order to forecast future behavior. This enables you to decide on your inventory more wisely, preventing stock outs or placing excessive orders.
Maximizing Profit
Every convenience store may not have your favorite snack, or the right slushy flavor, but the one thing that is guaranteed to be at every convenience store is cigarettes'.
Convenience stores rely largely on the sales of tobacco goods, yet many pass up chances to increase their revenue and provide customers with exclusive discounts. By incorporating scan data into current POS systems and signing up for the right scan data program, this can be accomplished. When clients check out, data is gathered; the software tracks cigarette sales data and communicates that data with major tobacco firms, which in exchange provide rebates and discounts for retailers to use.
Retailers of tobacco products who submit transaction-level scan data from their POS daily or weekly are eligible for brand-funded promotions, refunds, multi-pack discounts, and loyalty rewards. While they receive payment for goods they are already scanning, convenience retailers generate fresh money without having to do any more effort.
POS Systems that can help
The Clover Station Duo is a great POS system that you can easily integrate a tobacco scan data program into. Clover offers many devices that make business reporting and staff management easy too!
If you're looking for the ultimate POS system the Velocity Pro Pack is a great option. The Pro Pak by JMSC POS and is certified with major companies for Scan Data. The main lure of this POS system is its scan data program. This device works with Philip Morris, RJ Reynolds, ITG Brands, etc.
The Velocity Pro Pak is a credible device and can make having a scan data program feel like a breeze.
If you're interested in learning more about scan data programs as well as getting a Clover Station Duo or a Velocity Pro Pak visit us at getvms.com We can help you get the perfect POS system for your business and assist with a scan data program that's right for you.